Customer Service Can Help a Business Survive a Fragile Economy

                                                                                         

With tough economic times looming, customer service will become more important than ever, say the experts. With sinking stocks on Wall Street and once prominent institutions such as AIG, Lehman Brothers and Merrill Lynch on the ropes, retailers and manufacturers need to find a way to move forward and ease the angst of their customers.

According to a recent survey just conducted by Tealeaf, a leading customer experience management company, one key element to surviving an economic downturn is excellent customer service. There is a huge opportunity for companies willing to significantly improve their customer service, as this enables them to stand out amongst their competition and win more business, says the financial advice site The Motley Fool.

By providing one-on-one customer service, and listening to what the customer needs and wants, businesses are more able to satisfy the customer’s needs. This allows them to not only retain the loyalty of their existing customers, but through positive word-of-mouth, and procure new ones without massive spending on marketing and advertising. This is vital since these same survey results showed that in the online market in particular, four out of ten people surveyed halted all business with a company after just one instance of poor customer service.

One California business is reaping the benefits of this strategy. PolyPAK America’s Research and Product Development Line provides a service for companies that need a packaging solution for a specific product. In consultation with the client, PolyPAK's experts design a new packaging product, provide manufactured prototypes for testing and once approved, the exact specifications of the prototype are entered into that customer's database to ensure consistency each time an order is placed. In addition to the packaging products PolyPAK's designers help create eye-catching designs that forward the brand message.

A leading online shopping network was having difficulty with their merchandising bags flying off the conveyor belts while on the production line. They consulted with PolyPAK America who custom designed a bag that solved this problem completely. This allowed for faster service and ensures higher quality for the consumer.

This kind of one-on-one customized service makes all the difference when doing business in any economic climate, but it has a particularly positive impact in today’s difficult market conditions.

About the author:
Author, Jody Verhoeff, contributes articles for PolyPAK America, a leading manufacturer of specialty plastic and poly bags, film and other products. For more information about these and other specialty plastic products and services, visit the PolyPAK website http://www.polypakamerica.com

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