Creating Attention Grabbing Headlines

Creating Attention Grabbing Headlines

Headlines play a crucial role in the success of your business. Your subject line must get your prospect interested enough to read your copy! An effective headline, whether in an email, ad or book, will literally force your potential customers to want to learn more.

There was a book, for example, titled "The Art of Controversy" which was not selling very well. The author changed the title to "How to Argue Logically". The sales shot up to 30,000. Nothing else was changed in the whole book! This is the power of a good headline!

So, how do you go about writing that attention-grabbing headline? You must first understand a little bit about basic human psychology. Human behavior is always the result of one or more of our five basic needs. You must touch a person’s emotions with your headlines. You must address their needs, wants and desires and write your headlines with passion and emotion. You must offer them a key benefit or solution to a problem. You must show them what’s in it for them!

Below are several different formulas done by professional copywriters to write compelling headlines.

How to

"How To Write A Business Letter"

"How to" headlines are almost always powerful motivators for prospects. People go on the Internet to find a solution, to learn more about something. Let them know that you are offering something worthwhile and you will have their attention.

Question

"Need More Money?"

Questions are effective because they draw the prospect into an active role from the beginning. They also personalize the message and create some curiosity by addressing a concern many of your prospects have.

Command

"Join RQ With The Elite Team – Get Personal Coaching and Retire in Style"

Commands project an image of confidence to the prospect and give them a clear message of what they will receive by acting on the command.

News

"New Sampoo Leaves Your Hair Smoother - Easier To Manage"

Keeping your prospects informed of anything that is beneficial to them will help build your online credibility. Anytime you can impart new information to your prospect, let them know this in your headline.

Testimonials

"I have been trained by Anne Ahira, Founder of The Elite Team International, my life has changed and I know without any doubt that this is exactly the best choice I could have ever made. I am very happy to be part of The Elite Team, and Financial Freedom Society, and I am on my way to attain the financial freedom that I have always dreamed of, so I can pursue other dreams in my life.

Without Anne's support and training, I would not have been able to achieve success in a short period of time. The key of success I found is in duplication of a successful business model, following an intelligent plan and training with a lifetime support that is offered in our team and having someone to hold your hand in the process of learning and earning. Everyone WILL get all of this and more by joining our Elite Team and our successful business."

Yvonne - Sweden

Testimonials are a very powerful way to inspire trust and confidence in your business. They let your prospect know that other people – people just like them – have benefited from your product or service.

This one simple technique can increase your sales by over 200%!

Now, I want you to look at all the formulas again. Notice anything similar? What do all of these techniques have in common? They focus on the BENEFITS the prospect can receive or the SOLUTION to the prospects problem.

One of the biggest mistakes people make in their writing is focusing on features rather than benefits! Features talk about the product or service. Benefits focus on what the prospect can gain from the benefit or service. Still a little confused about the difference? Let me give you an example:

The car’s interior has leather seats. This is focused on a feature.

Enjoy a comfortable ride to work! This is focused on a solution or benefit.

Let’s look at another one.

Our shampoo has chamomile and jasmine scents. This is focused on a feature.

Our shampoo will leave your hair smelling heavenly! This is focused on a benefit or solution.

Beginning to see the difference? Take your time and try out the different formulas according to your needs. Use a combination of the power words and write a headline that sells. You don’t have to be a master of marketing, you just have to understand your target market and speak directly to them; their needs, wants and desires. By learning the art of writing headlines that focus on basic human needs and emotions, you will increase your sales considerably.