Vacation at Sugar Beach, Montego Bay, Jamaica-Home To Sandals Montego Bay and Bay Roc Luxury Villa

Home of the Sandals Montego Bay & Bay Roc Luxury Villa Suites. Paving the way for Caribbean tourism, Montego Bay was Jamaica's first and foremost vacation destination. Sugar Beach, named for its fine white sand, is a six-mile long beach excellent for swimming, snorkeling, windsurfing, kayaking, canoe paddling or for just relaxing. The waters off Sugar Beach are a favorite spot for green sea turtles, and the beach is popular for early morning walks or runs, Sandals vast Sugar Beach is also the largest private beach on the North Coast, which is why Butch Stewart close this premier location for the very first Sandals—Sandals Montego Bay. Along with an abundance of shady almond trees, this soft, satiny strand gently slopes into the sea. That Sandals opened its first resort here is testimony to the allure of its beach. The fact that so many vacationers return here year after year is proof. Always swaying and smiling and showing off its breath taking natural beauty endowed to it by the Creator, its unbelievably long and perfect white sand beach and its incredible, pulsating energy will cause this spot to enliven your days and enrapture your evenings.

Jamaica's second largest city, Montego Bay nestles between the gently sloping Bogue, Kempshot and Salem hills, and extends some ten miles from the haunts of the suburban rich at its western edge, to the plush villa developments and resort hotels of Ironshore and Rose Hall to the east. It's made up of two distinct parts: the main tourist strip Gloucester Avenue (rechristened by the marketing men as the "Hip Strip"), and the city proper, universally referred to as "downtown" – a split so sharp that most tourists never venture further than the dividing roundabout.
The "Hip Strip" wouldn't exist were it not for Montego Bay's prize asset: a dazzling bay with miles of coral reef (now designated a marine park) and some beautiful beaches. Much of the coastline has been snapped up by the hotels, but there are three main public beaches along the length of Gloucester Avenue, all with showers, changing rooms, snack outlets and watersports concessions and a minimal entrance fee. If you fancy a quieter day by the sea, you can head east of town to Ironshore, where the Caribbean Beach Park (Tues–Thurs 9am–6pm, Fri–Sun 9am–8pm) has a pretty swathe of white sand that's usually more or less deserted. There are changing facilities and showers, and a restaurant and bar; the huge grassy space out front is often used for stageshows. Shared taxis run here from Gloucester Avenue.
While staying at Sandals Montego Bay connections can be made to experience: