Northern Rail - In the community and now online...

                                                                                         

Appius has launched the new website for the UK's largest rail network, Northern Rail. Covering 472 stations and servicing over 14 million passengers it was essential that Northern had a customer focused site that delivered the right messages and visitor interactions.

The development of the on-line identity for the rail franchise was highly creative concentrating on people and places, with representations of users and cultural hot spots one can visit on Northern trains throughout the site. Key features of the website include "Travel Tools", a detailed Passenger Charter and a wealth of additional franchise information, which really involves the customer and encourages them to feel an important part of this public service.

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appius
http://www.appius.com/news/december2004/northernrail_pr.asp

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