Online Advertising Options

                                                                                         

Electronic Catalog Marketing: make use of electronic catalog marketing to promote your products and services. Utilise the e-book or auto responder forms. Offering a complimentary copy of a catalog would be a great idea too. Also in case of direct mail, you have a much better opportunity to address all important points about your offer. A brochure or a special report gives you a lot more to present your headline and proof elements than you get on a web page or in the subject line of an email blast.

However, online advertising is said to be much cheaper than direct mail advertising. Not to forget there’s not much money required to operate an online
business. It is so easy for someone to click on a text link ad, a banner or a pop ad and place an inquiry, isn’t it? If an online user makes 10 inquiries it means that each company has 10% chances of closing that lead. Assuming that it is a serious inquiry! You al have only few of them shooting back a mail to you.

Whom do you want to target at is your next best thing to consider?

Do you want to target a specific geographic area? Is there any particular age group you are targeting at?
Figure out to whom you want to sell your products, ideas, services, etc. Then after you've jotted this down (yes, keep records), start experimenting with the different avenues available to you.

Before you start experimenting, be absolutely certain that you have an excellent tracking program available to track your advertising efforts. This is mandatory so that you find where your campaigns work the best. The object here is to work smarter, not harder.

Make use of Flash technology, marketers are able to make interactive ads that look like mini home pages and in most cases those ads have much better Click Through Rate(CTR). Ads made in Flash can be seen on many popular portals like Yahoo! and MSN.

Banner ads? Banner ads are banners placed on top of the website, advertising your product or service. Their ad charges differ and it can be placed in blogs too. The more popular the site is the higher the banner ad charges will be.

PPC ads – These pay per click ads are placed along side the search results in a search engine. While those in the search results are not paid for, ppc ads usually appearing on the right side of the search result is paid for.

You can also opt for E-newsletter, place ads in your newsletter and send your newsletter to different people. Publishing a blog and having ads in rss feeds is another online advertising option to be considered.

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