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By greg foley [ 27/06/2008 ] Publishing Free Articles Zone articles is subject to our Publisher's Terms Of Service |
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If you examine the respective lifespan and cycle of any consumer product via a graph, you will be able to see the various factors that have a direct influence on the success /failure of the product. A change in the packaging, an intensified advertising campaign or a reduction in price can all help bolster flagging sales, and help revitalise a product that is in danger of turning stale.
As the popularity of a product increases and more consumers own that particular item, this means that the demand slowly reduces. Sales will begin to taper off, and profit margins will fall as well although in some cases, sales begin to fall because the product was not terribly exciting or engaging in the first place.
A product which epitomises this entire process in its full order is the laptop, whilst it is an electronic product with practical benefits, when it first came out, it did not sell particularly well. Prices were reduced in a bid to appeal to a wider audience and whilst this did attract a slighter higher margin, there were still massive untapped markets. The major problem is that people are often driven by the need for prestige, and so want to buy consumer items which are more expensive as a means of flaunting their personal wealth or creativity or their own individuality.
However, with laptops all coming in the same bland scheme of colours of: dark blue, black or grey, this was a task easier said than done. As Henry Ford, the first captain of industry responsible for the mass production of the automobile in the 20th century said:
“You can choose any colour you like, so long as it’s black.”
Pink laptops may at first glance appear to be a cutesy, superficial and outlandish way of decorating your laptop but they have proven to be especially popular among teenagers and young women, a notoriously difficult market to try and sell computing to. The introduction of not only pink but other colours for laptops helped to level the playing field and give the girls just as much incentive to have a laptop as the boys.
Let’s face it, given the significant reduction in price of laptops that has came about in recent years, this now means that they are very affordable items, no longer the exclusive domain of up market professionals, hardcore gamers or just generally pretentious idiots.
Buying a laptop could not be easier, if you want to go a step further than just having it done in pink, you may want to visit the website of the laptop producers, and get it customised, such as your name engraved into the casing for that added personal touch.
About the author:
Greg Foley is a successful freelance writer providing advice on your professional development
Laptops If you have time drop by his site for some tips and information.
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