How to Keep Your Business Cards from Being Tomorrow’s Trash

                                                                                         

Knowing why people decide to keep business cards instead of throwing them away can give you a big advantage when designing your business cards. Here are the top 6 reasons why people keep business cards:

1. To remember their colleagues. This is generally the reason people keep business cards from trade shows or other industry events. They want to remember you in case they need you for later or if they want to consider you as a future possible business partner.

2. For a potential resource or supplier connection. If you run a dry-cleaning business, and you hand out your business card to someone in leather goods, that person will probably keep your card because you know how to clean leather. Or maybe you use suppliers that the leather-maker could use.

3. For social reasons. Mainly, if someone is attracted to you, they’ll keep your card for a later date. And I do mean date!

4. To help out a family member or friend. Many people may not need your product or service, but have a family member or friend who could use your service. It’s a good idea to hand out a few full color business cards at a time, and casually mention “In case your family or friends need my service…” Oftentimes this will jog someone’s memory of a family member saying that they needed a product or service like yours.

5. To know their competition. Competitors need to know as much as they can about each other, so someone you may not even know is your competitor (or works for your competitor, or has a family member that works for your competitor) will take your card. You can find out a lot about your competition through their Web site, brochures, flyers and other marketing materials, but it’s tough to get your hand on something more personal like a business card.

6. Your card has an interesting design, or has some useful information on it. Some people keep business cards just because they think it looks cool and they like design! If your print business cards are attractive and also have some useful information on it, like emergency phone numbers, you have a greater chance of someone keeping it.

This is a great reason to use the back of your card for useful information, like a list of your services or benefits, a yearly or six-month calendar or as previously mentioned, local emergency phone numbers.

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