Kia Motors America Partners With Cobalt

                                                                                         

Cobalt, the world’s leading provider of digital marketing services to the retail automotive industry declared that it has came in into a joint venture with Kia Motors America (KMA) as the exclusively authorized website source for all Kia dealer websites. Kia Motors of America chose Cobalt for the brand’s new phase of Integrated Marketing Services for Kia dealer iPower Website Services program.

According to The Auto Channel, the new iPower websites, put up by Cobalt, are intended to give Kia dealers with an extremely appealing, influential and integrated online showroom that will exhibit great cars and auto body parts that will completely incorporate into the Kia iPower program. The additional Program allows for superior reporting and visibility into interactive trends and prospects while diminishing lead replication.

Furthermore, these foremost edge website packages offer vastly engaging tools and resources for consumer interface, conventional designs to improve the Kia brand and more suppleness compared to the earlier program for the Kia dealer to generate and administer website features, content and further significant integrations required to construct their own exceptional brand. The iPower Websites also offer the latest, consumer-tested vehicle catalog search and display that boost visitor to guide ratios with convincing images and layouts of cars and other auto body parts.

"Kia dealers recognize that shoppers are using Internet search sites, as well as dealer websites, more than ever in the vehicle shopping process. With that in mind, we have developed the iPower Website Program to give Kia customers a highly engaging internet shopping experience," says Ryan Wein, Kia Motors America's Internet Lead Marketing Manager.

"We chose Cobalt because they understand customer's needs and they offer a comprehensive solution that will greatly benefit Kia dealers. The new iPower Website Program provides our dealers with a new, best-in-class inventory solution, brand new, flexible website designs, industry-leading organic search optimization and iPower program integration. These new websites also provide our dealers with the opportunity to easily make edits and the ability to tailor their websites to meet local business conditions,” added Wein.

"Cobalt is excited to expand our relationship with Kia through the iPower Websites program. KMA understands that consumers today are using the dealership website as a central point of reference making it a direct extension of the physical store. Kia and Cobalt agree that the best strategy for success is to maximize Kia dealer investments in online marketing and advertising through improved coordination by leveraging the Kia brand site features and content at the dealer level, which improves the consumer experience and increases visitor-to-lead conversion," says Cobalt CEO John Holt.

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Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.


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