Choosing Hangers for your Retail Store

                                                                                         

Your hanger choice could have more of an impact on your brand image than you may realize. Customers are influenced by every little detail in your store. Lighting, signage, carpet, just about anything could give your customers a good or bad impression of you.
Hangers say a lot about the quality of your products. They also show how much time, effort and care you took in showcasing your inventory. You may think that hangers do not have much of an impact, but you could not be more wrong. For example; You are selling lingerie, and a customer takes a garment into the dressing room. There, she takes the garment off of the plastic hanger with metal clips. She soon discovers that the delicate fabric is disfigured and snagged by the hanger. There goes your sale. Alternatively, she could have taken the same garment into the dressing room, taken it from a satin hanger, and appreciated how much care management took in protecting the garment.
Protecting fabrics is not the only thing that nicer hangers do. Studies show that customers give a higher quality rating and would spend more money on garments hung on nice satin or wooden hangers. Their impression of the same garment on a cheap plastic hanger was that the garment was low quality and they priced it lower as well. So, not only will satin or wooden hangers boost the impressions that customers make about your store, but they should also make customers willing to spend more money on each product.
Investing in high quality hangers is not as expensive as you might think. There are also a lot of ways that it can save you money in the long-run as well. Cheaply made hangers do not separate the clothes on the rack. This means that the clothing becomes more wrinkled and does not look as uniform when on display. People think that the clothing is crammed in and they do not feel like taking the time to dig through to see what you have. They can not see the price tags or sizes very easily and it just is not worth the effort.
High quality hangers are a lot sturdier than cheaply made plastic hangers. This prevents you from having to constantly replace them, which can be costly as well. Also, if your clothing is always hitting the floor, getting dirty or even damaged from hanger snags, then you will lose even more money. Consider the initial upgrade to satin or wooden hangers and your store could greatly benefit.

About the author:
About the Author: Ron Maier is the owner of The Hanger Depot, a leading provider of high quality hangers,including wooden hangers. For more information, please visit http://www.thehangerdepot.com

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