For your customers who own or manage commercial or residential property, an inherent amount of risk comes with the territory. Higher insurance premiums, potential harm to residents, employees or neighbors, and frivolous lawsuits are just a few of the consequences of unmonitored activity that takes place on their properties.
As a value-added reseller, you can offer your clients a sense of comfort through many security options. But the key to customer loyalty – and even greater sales in this area – is to maximize that comfort level by offering a security system that can be implemented and managed easily and affordably while providing state-of-the-art technology. And of course, you want that system to provide you with an incentive through attractive volume pricing.
Sound impossible to find? Not so.
Security Options: Then and Now
Security options traditionally have included stand-alone surveillance systems that were costly and disruptive to install, many times requiring extensive wiring and related construction. Additional manpower also was needed on-site to monitor the systems. For these reasons, many potential customers wouldn’t consider them.
But great strides have been made in the technology behind these security systems, referred to today as cyber surveillance systems. In fact, the top surveillance systems on the market can move live video and audio wirelessly from on-site cameras to hand-held devices, such as personal digital assistants or even cell phones. What’s more, although the technology can be scaled to fit virtually any size facility, it is at the same time affordable to small- and mid-size business owners. This makes it an ideal new opportunity for VARs.
Cyber Surveillance: Reduced Anxiety, Reduced Operating Costs
Property and facility owners and managers are welcoming the technology with open arms. With real-time, on-demand access to live surveillance video and audio from virtually anywhere in the world, the technology provides a sense of security and peace of mind by enabling them to monitor their premises with their own eyes.
Because of their live, remote monitoring capabilities and on-demand access to archived video, cyber surveillance systems can reduce operational costs for your customers by eliminating the need for third-party security companies.
Seamless Integration Into Existing Computer Networks
At the same time, the live audio and video are also accessible on a personal computer through a Web-based interface. In fact, systems are available today that can be integrated seamlessly into existing computer networks that most businesses and facilities already have in place. Good cyber surveillance technology is also compatible with existing cameras. And although many products will bill themselves as integrable, top-tier systems are typically developed by companies that also have deep information technology, infrastructure, networking, and security experience.
With the myriad concerns business and facility owners and managers face today, one thing is certain when it comes to their property – a security system is a must. With the way the technology has affordably advanced, these owners and managers are looking for an integrable system that uses the latest technology to move live video and audio wirelessly from cameras to hand-held devices and PCs. Therein lies the opportunity for VARs – in-demand, affordable security systems that bring a sense of comfort to the customer and profitability to the reseller.
About the author:
John Humenik is president and CEO of Nomad Networks, 12330 Perry Highway, Suite 100, Wexford, Pa. 15090. For more information call 866-252-1255, write john.humenik@nomadnetworks.com or visit http://www.nomadnetworks.com Nomad Networks -- Connecting your business to the world.
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