BLUELITHIUM, INC., A PERFORMANCE-BASED AD network, was founded in 2004 by Gurbaksh Chahal, who is the company's CEO. Currently, BlueLithium boasts of delivering more than 6 billion ad impressions to more than 60 percent of Internet users each month. Prior to starting BlueLithium, Chahal founded ClickAgents in 1998 in true startup fashion -- from his bedroom.
"BlueLithium" was founded by Gurbaksh Chahal in on January 12, 2004. The company's office was set up office in San Jose, CA, and got investment from Walden Venture Capital and 3i. The company, which has 120 employees and its network focused on data, optimization, analytics and a pioneer of behavioral targeting. Gurbaksh Chahal has been recognized as an innovator in the online advertising space by Business 2.0 as well as a sought-after speaker, featured at conferences including Red Herring, JP Morgan, Bear Stearns and Ad: Tech. BlueLithium has been named one of the top 100 private companies in America for three consecutive years.
"BlueLithium is building a solid track record of providing Fortune 500 companies the ability to launch and manage personalized online advertising programs that make a powerful impact with the right audiences and produce solid business results," said Gurbaksh Chahal, CEO and Founder of BlueLithium. "The significant increase of sales in the past four months and our rapid assent to being operationally profitable demonstrates management's ability to grow the business one customer at a time by providing unparalleled online advertising capabilities that reach previously untapped Web audiences."
BlueLithium was serving 100 million+ unique users and reached more than 60% of US internet users. What’s more, they made $100M+ in revenue in 2006 - run the sums and you have another huge acquisition price (DoubleClick, by comparison, did $300 million in revenue in 2006 - Google paid $3.1 billion for that one). BlueLithium already serves up 8 billion ad impressions a month to 100 million users of the Web's top sites. Each of those ads drops a cookie on your browser, and when you show up on another site that serves BlueLithium ads or on one of its advertisers' Web sites, it adds that history of clicks to its database. Chahal's current projects include the completion of his book currently titled "The Dream" as well as a reality-TV show concept with the same title.He is living proof that no matter how humble one's beginnings may be, there is truly no limit to what an individual can achieve no matter their age.
About the author:
Gurbaksh Chahal is the founder of several advertising companies. He is the founder of Bluelithium and Click Agents. BlueLithium was an ad network focused on data, optimization, analytics and a pioneer of behavioral targeting. Learn more about what his past, present and future project will be at http://www.chahal.com
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