Quality shopfitting supplies can make or break a retail business. It’s the sort of thing that can get customers through the doors in droves rather than just glancing in and walking on by. It’s that subtle pull of seeing a quality product showcasing another quality product and wanting to find out more.
You know immediately that if thought and care has gone into the presentation of a product, then that particular product really must be worth its salt. Quality breeds quality.
It starts with the shopfitter having access to the very best suppliers. They need an open mind and the time to invest in sourcing the best products to deliver a bespoke service for the individual customer. Each client has unique needs. The key is understanding them and having the vision to see what those requirements will develop into as time passes.
Shopfitting isn’t just one quick refurbishment job, it’s a continuing journey.
Shopfitting projects in the 21st century are fast-changing and increasingly international as many businesses continue to enjoy global success. Expectations are high and shopfitting suppliers simply have to deliver. Businesses need shopfitters who are reliable and use the best products for the job, They need to offer a blend of traditional skills and technical expertise with innovative ‘out of the box’ ideas but first and foremost they need to know exactly where to go to get the right supplies.
It’s not just a question of combining a good joiner with someone who has an eye for detail and design. It’s the complete package, including a consideration of the future. Shops are evolving all the time and their internal fittings must do the same.
New design demands new materials. From glass to acrylic, metal to chrome, wood to MDF, the designs they are a changing and shopfitters need to keep up in order to stay afloat. It’s not just shelves, corner units and hangers. It’s also slatwall or retro wall panels in melamine finishes, lacquered or sanded board made to order, specially-made counters,gondolas and display units, inserts and accessories. The palate is diverse, flexible and can be instantly tailored to the client’s needs.
Before choosing a shopfitting supplier always take the time to think things through in detail and consider exactly what is needed. Gather quotations from several and ask for samples. In the brief write as much detail as possible so the quotes can be compared. You want to establish a relationship with a supplier who is forward-thinking and not stuck in the past and who delivers excellent quality products on time and on budget.
Here’s a useful checklist:
1. Are they a member of the National Association of Shopfitters (NAS)? (URL http://www.shopfitters.org/)
2. What range of products are they offering?
3. What new materials do they use?
4. Can they supply varied samples for your customers?
5. Have they got an innovative, ‘can do’, ‘no problem’ attitude to business?
6. What Health and Safety checks do they have in place?
7. Are they prepared to supply you with a customer list for references?
Once the right shopfitting supplier has been chosen, make sure you get a detailed written quotation outlining exactly what’s been agreed and how the price is broken down.
These are all important factors to keep in mind if you want to deliver the standards and service of shopfittings that your customers deserve.
About the author:
Carol Alington, a leading specialist at Eureka Displays, UK shopfitting and display systems supplier. For more information on choosing shopfittings supplies for your business, visit http://www.eurekadisplay.com.
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