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By Jack Reider [ 24/01/2008 ] Publishing Free Articles Zone articles is subject to our Publisher's Terms Of Service |
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Here are some of the things you will need to learn about before you will be able to properly market your website for increased traffic and sales.
Link Farms:
Some search engines use a recommendation system as part of how they rank your web site. So webmasters will often trade links with other webmasters. The different search engines see a link from web site A to web site B as a recommendation from web site A. a link farm is when a web master will have many different websites and will just fill them with links to all the pages of his other sites no matter how unrelated the items on the different sites may be.
Spam:
Many people think that spam is just those annoying emails that offer to increase your size or guarantee weight loss, one of my favorites are the stock tips that come in from nowhere because I may actually buy stocks because someone I dont know got my email address as well as a few thousand others and told me to buy some stock, or the annoying pop ups that appear when you are trying to read a web site. These are common forms of spam but they are not the only kind. There are also spam websites. This is when there is no content on the site of actual use and the sites content is only to try to bring in people in the hopes that you will click a link to a site that pays the first site for traffic. Some websites will pay $0.25 for every person you bring to their site. These sites are also considered spam.
Text:
No matter what your site is about you have to have text on your pages. This text is used by the search engines to determine your relevancy in a keyword search. If your site is about blankets words like blanket, comforter or duvet will probably appear often on the site. The search engines recognize this and will use this information to bring up your page when someone types in the relevant words. Besides making sure that the text is relevant to your site it is also important to change and add text on a regular basis.
Software:
The search engines have specially designed software that when it checks out your site it looks at your keywords and it determines how simple your site will be for users. This software also tries to block sites that are considered spam, and if a site is determined to be spam a search engine will block that site so that it will never come up in a search, even if the domain name is searched for.
User Interface:
One of the things a search engine will look for is how simple your site will be for the end user. The site needs to be easy to get around and it should not be too difficult to find information listed on an inner page. If I am looking for something and I can not find it on your site in a few seconds I will just click on another site. So make sure to keep that in mind.
By taking these things into account when building a new site you will make your live much easier.
About the author:
Patty Stevens writes an online casino review. She got into writing casino reviews because of her love of playing poker online over the past few years.
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