Things To Consider When Designing and Printing Marketing Collateral

In addition to the size, style, design, and message, you need to include in your list of things to consider when printing your marketing collateral your color. (This is assuming of course, that you have already picked the promotional collateral that you will create, e.g. brochures, flyers, postcards, or posters.)

Color is among the most essential elements in your marketing collateral. In fact, studies have shown that marketing materials such as brochure printing pieces, flyers, and poster printing items get more attention when done in full color.

Surveys have further affirmed the importance that color plays in the success of any marketing collateral effort. Your choice of color shade in your promotional collateral speaks much of the mood and image you would want to convey to your target audience.

According to the color theory by Sir Isaac Newton, colors have the power to affect a person’s nature as well as his or her perception. Newton’s study on the nature of primary colors would later become the foundation of most color theories, including that of Johann Wolfgang von Goethe. This German poet has established the link between colors and human behavior, which is a widely accepted color theory even to this day.

At present, there are a lot of theories and studies to support the use of color to create effective design for your flyer printing pieces, as well as other promotional collaterals like the brochures, catalogs and posters.

Here’s one color theory that has been designed by a marketing firm to help you use color to convey the most positive mood in your marketing collateral to your ideal industry target:

Primary Colors:

Red usually generates warmth, love, excitement, passion and thrill when used in your promotional items. They can best be used for party items and other sports stuff to induce enthusiasm and zest among your clients.

Blue is used to symbolize water and the sky. It exudes feelings of comfort and serenity which helps your clients to believe in relaxation. Blue is best when used to give off the ambience of home especially on corporate settings. It is also the ideal color for corporate gifts, as well as a traditional color for presents for the male species.

Yellow symbolizes fun, cheer and warmth. In fact, yellow has become the dominant color for most outdoor activities as it symbolizes the color of the sun. It may be a bit overwhelming when used in big proportions, but it can be ideal for small items such as pens and keychains.

Secondary Colors:

Green represents nature and the environment. It provokes balance and tranquility. The color also indicates success and financial security. Green is suitable for the banking industry hence, the perfect color for gifts and giveaways related to this industry.

Orange conveys energy, enthusiasm and cheer. In fact, it’s considered as the new ¡pink¢ for the new generation. It is also associated recently with safety and emergency purposes. That’s why the color is prominent in items such as road cones, hard hats, and safety jackets.

Pink is mostly about women and femininity, hence, it is the ideal color for gifts for women. It can also be great for trinkets and other such stuffs.

Neutral Colors:

Black exudes power, formality and professionalism. It is a great color in gifts for business partners and associates.

White on the other hand, conveys purity, cleanliness and innocence. The health care industry benefits most from this color.

Gray means security and modernity. IT-related items would benefit from this color.