Article Marketing I

Article Marketing is equal to Viral Marketing.

Viral Marketing means to give away ebooks & e-articles
freely so that it spreads like a virus exponentially. In the
ebooks and e-articles, we give links to our site and a
short bio or resource box declaring who we are.

It is also known as the Pull Strategy of Marketing. The
Resource box at the bottom contains the link to our site.
Provided the article is good, the reader of that article
clicks on our site address and comes to our site. We have,
in other words, pulled him/her to our site via our article.
We also provide our email address. The reader can click and
contact us at any time.

The article proclaims that we know the subject and we will
be considered experts in our field if we write good
e-articles and e-books and distribute them. Some people find
it difficult to distribute them freely. After all creating
an e-article or an ebook is time consuming. So what is the
advantage in distributing them free? But if you want the
much needed exposure which is crucial to business success,
better give it away!

" Be an expert with your own booklet " is what the marketing
geniuses proclaim. If you write a booklet about the subject
you are dealing using technical terms, people will
definitely ask you about the terms and the subject in
general. Answer their questions and they will respect your
knowledge and expertise.

Write Articles

The mantra on the Net is 'Publish or Perish'. The Net is
defined as the Information Encyclopaedia. It is a repository
of free information & resources.

You can write on the subject which deals with your area of
expertise. The main ingredients of content creation are
Research, knowledge, skill and style.

Research

Read books on the subject. You can go to search engines &
type the subject that deals with your area of expertise. You
can subscribe to other ezines which deal with that subject.
And thus study more about the subject.

All information is available on the Net. All you have to do
is to go to the search engines and group lists and find out
information about your subject.

Knowledge

You have heard the proverb " Knowledge is Power". There are
many types of knowledge.Technical knowledge, marketing
knowledge, knowledge of language etc. We have to be accepted
by the target audience. For this we should convince our
customers that we are experts in our field. Be a specialist
first, then be an expert and then be an authority, a
self-development expert used to say. If you know more than
your competitors, definitely you have a competitve edge over
your competition. If you can establish that you are a
scholar in your field & is head and shoulders above your
competition in knowledge, they will come in droves. Why
should they go to somebody who is less knowledgeable?

So it is imperative to develop professional knowledge, to
study more and more about the subject we are dealing with,
even though it is time-consuming. Remember on the Net, there
are so many scholars in various fields, each claiming to be
experts in their field.On the Web, the competition is fierce
and is only a click away. So our chances of survival are
bright if only we are equipped with the latest knowledge in
our field. The customers are not fools and they will
evaluate us as well as our competition.

Skill

Writing skill does not come all of a sudden. Writing is
basically intuitively inspired and comes from within. But
this creative talent is in all of us. We have not tapped
this divine resource fully. If we give ourselves to
Meditation & lapse into silence, we can see that this talent
blossoms of its own. Age is not a factor for we see Goethe
wrote "The Faust" at the age of eighty and Chaucer wrote
"The Canterbury Tales" at sixty!

Start by writing whatever you feel about the subject you are
handling in your diary.Group these small bits of
information. When you assemble these tiny bits of info and
arrange them, you will be surprised to know that you have
written an article. Improve on what you have written. Let it
take some days and after some days of improvisation,you will
come to know it has become a great article.

It so happened to me. The first article I wrote was about
Astro Numerology & sent it to some friends. They hailed it
as a great article. This was a great boost to my morale. I
started an ezine, the Z Files and published my own articles
which was well received by the multitude. This furthur
boosted my confidence. I then submitted my articles to the
ezines which deal with Astrology. The publishers thanked me
and published my articles. My hits trebled. Now I have many
requests from publishers to use my articles in their Site or
Zine.

Style

Every man has a style of talking and a way of writing. We
have not written much & that is why we are not aware of our
hidden talents. If you start writing simple ideas in your
diary & then later expand these ideas, you will be stunned
to see that you are an excellent writer. Just imagine what
would have happened if Dante had not written the Divine
Comedy or Shakespeare had not written his dramatic poems!
Where would English Literature be without these gems ?

The pen is mightier than the sword. The ink of the scholar
is holier than the blood of the martyr! Write yourself to
glory! Write yourself to fame ! Writing can take you from
obscurity to omnipresence!

You can submit your articles to www.articlewisdom.com & also
to these Article Submission Centers
http://www.eastrovedica.com/html/articlesubmissioncenters.htm

You can get a lot of free marketing tips at
http://marketingwisdom.blogspot.com