The New Wave of Internet Marketing - Part 2

                                                                                         

Recently I was reading about the death of the long sales letter format and the inevitable end of the squeeze page that is longer than most people’s mortgages. This is no surprise to me as I always hated the long sales pages and usually just skipped to the bottom to get the price and product or service particulars.

To my surprise an internet marketer the shorter my sales and squeeze pages were the worse they converted traffic into buyers. I was perplexed by this at first because I though that everyone doing business or buying products on the internet was like me. I thought they wanted things fast and easy . After all, it is the internet and the whole business at the speed of light always rang true for me. But I was wrong after many attempts with both styles the long sales page won.

Extremely long emails also seemed to really do the trick for some reason. Now this really surprised me because the everyday person has less time to read than they used to. So why did a longer email advertisement work better? I was perplexed. I did not fight the system. The golden rule in business is give them what they want and leave them wanting more. So I did.

Now I am seeing a shift happen again. My long sales pages and email offers are still converting well but I am having huge success with a new model of sales page that includes a shorter pitch and a video portion that gives people the added information they need to make the final decision before pushing the buy now button.

The market place is changing so quickly because of video that I am running around making videos 90-% of the time now. You should be too.

About the author: David C Skul | Internet Entrepreneur | Internet Marketer href="http://www.relativitycorp.com/">Relativity, Inc. is pleased to serve his clients throughtraffic generating articles and one way links. Article Source: http://www.Free-Articles-Zone.com