Where Did I Go Wrong: Troubleshooting Guide for Marketing Door Hangers

Are you having trouble with success in marketing door hangers? Is your investment in door hanger printing going not producing the results that you want? Well, if you are having a lot of problems with your door hanger marketing campaign then look no further. This troubleshooting guide has been made especially for people who think their door hangers are failing and there is something wrong with their designs and printing. By answering the questions below, you should be able to know the true causes of your failed door hanger campaign.

Is my message wrong?
First ask yourself if your message was wrong. It might be a good idea at the time, but sometimes by checking it now and you might realize that it was totally wrong for your target location or target market. For example you might have been promoting your services that are high quality and luxurious (i.e. expensive) in a neighborhood that wants cheap and affordable services. Missing that match between message and target market can be a key factor in the failure of door hangers.

You can identify this by simply asking a few survey questions to some of the people you promoted to about your door hangers. See what “turned them off” from the door hangers and take note of that for future reference. Also ask your friends, family and colleagues about your door hanger message and see if their opinions also match. These comments should be your guide in correcting your door hanger messages.

Does my design entice or revile?
Also, take note of the design. Is it inherently attractive? Or did you just design them cheaply from overly used templates? Sometimes when a design theme is used too often people get tired of it. If used often enough, people come to hate it as well. If you have been using door hangers as a promotional tool for a long time now, your door hangers might begin to fail since they are using old worn out designs. You can prevent this from happening by simply changing your designs for every batch of door hangers that you print.

Am I distributing in the right places?
Next, you can also analyze if your distribution choices are correct. Since door hanger marketing is quite particular about their location, failure can happen when your distribute your door hangers in a neighborhood that is not really interested in your services. For example, you might be selling products for single men and women, but you distributed your door hangers in a neighborhood with large amounts of families. You may get a few bites from your door hangers, but ultimately your efforts won’t be worth it. So always do your research in the locations that you will be giving your door hangers out to.

Is my door hanger printing quality right?
Lastly, ask yourself if your door hangers are printed in the right quality. Generally, you should always print in the highest possible quality that is allowed by your budget. As much as possible avoid cheap door hanger printing when you can. High quality door hanger prints will always have more impact than lower quality ones. So if you printed on cheap quality earlier, this may be the cause of your door hanger failure. Just try to find the budget for good quality printing for your next door hanger run to prevent this from happening.
So those are the questions that you should ask yourself to identify your problems or failures in making door hangers. Hopefully this should allow you to figure them out and solve them as quickly as possible. Every mistake is a learning experience and once you correct these issues out, you should have success with your door hangers in no time.