Improve your local search engine optimization

                                                                                         

Optimizing a web site for local search objectives is a great way to revise your SEO techniques. The rationale behind stems from the obvious fact that competition is weaker and the main scope is narrower ¬– think about all the times in which you have to admit that competition became fierce in the SEO business.

Here is a detailed checklist of aspects you should carefully look at when approaching and implementing your local SEO strategy.

• Write down your goal(s). This will set up the main reason why you’re dealing with local SEO.
• Brainstorm search phrases related to your client’s business. Think clearly about what words people would possibly type into the search engine.
• Do some research on your selected keywords. Best way to do it is by using wordtracker.com. Record the best keywords and…
• Analyse the current Search Engine Results Pages (SERPs) for those specific keywords. The main objective is to see who is ranking for those keywords.
• Once you’ve done this, it is time to create the competitor list and study how they obtained those rankings – above all, investigate competitor’s links.
• Sign up with Google analytics and let it run. Usually, two weeks are enough for Analytics to gather all the relevant data.
• Look through your HTML code and optimise the SEO related tags. E.g. Keywords in title tag – unique for each page; keywords in H1 on each page; keywords in text; keywords in alt tags and filenames; URL architecture;
• Add company address and phone number on every page. This data are fundamental for local SEO.
• Add a robots.txt. This help you specify the pages that search engines should crawl.
• Add the web site to the main search engine’s local directories – e.g. google local, yahoo local and live local. Have a look also at industry specific directories.
• Get links! Prepare carefully and implement you link building strategy.
• Track the progress of your SERPs and maintain a spreadsheet of your rankings.

The above-mentioned aspects are fundamental when implementing SEO for local small business web sites. Check them all!

About the author:
White Hat Media is a SEO company. They provide Pay Per Click management, link building and many other internet marketing services.

Article Source: http://www.Free-Articles-Zone.com