Giving Your Loyal Clients the VIP Treatment

                                                                                         

One of the ways which can give you a far longer and more solid bonding with your clients is to treat them like royalty. This means giving them VIP treatment that only loyal and long-time clients can have especially that most of your ROIs came from this select group.

One dairy farm manufacturer did something like this to their clients. What they did is that instead of utilizing business cards and flyer printing collaterals to promote to their current and loyal customers, they put a stamp directly on their yogurt cartons to ask for client participation. That’s right; they stamped directly on the back of the cartons this – “Let’s hear from you.” The same manufacturer also sent cheap flyers and monthly newsletters to introduce new products and promotions.

Another marketing campaign of the same dairy farm encouraged customers and clients to frequently purchase cartons of their milk in order to “adopt” a cow and make them feel that they actually take care of the cow. Flyer printing pieces were distributed to inform that those who buy at least five cartons of milk may receive a free photo and biography of the cow that produced that particular milk product. In addition, “owners” also get a certificate confirming the client’s ownership of the cow. The program also educated kids and young clients on the cows and how to care for them. Apparently, the number of certificates far exceeds the total number of the cows. Nevertheless, the campaign had a huge impact that even parents of the young customers are encouraging their children to adopt a cow as a form of educational process.

These marketing strategies are aimed at one thing – to get in touch with their loyal customers and enlist their support in advertising their products. By giving them ownership of the company’s products, the customers are encouraged to be involved in the company’s operations as well as enlist their help in promoting the products that they themselves have purchased. Not only do companies send out flyer printing or cheap flyers to market their business, they actually encourage word-of-mouth advertising from their loyal customers.

So what have we learned from the story? First, that behind every business success there should be active participation coming from your loyal customers. As a business owner who’s marketing his or her products, you can benefit from engaging your customers to actually help you promote your products. Second, customer loyalty can be further encouraged if you find ways to make them feel as part owners of your business. Lastly, giving them VIP treatment by providing them feedback mechanisms from your cheap flyers or postcards for example can go a long way in making them feel special. Remember that word-of-mouth is the best means to promote not only loyalty but also encourage repeat business from your clients.

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